Project Type: Brand Identity Design
Tools: Adobe Illustrator, Adobe Photoshop
Kitty Cakes is a specialty retail bakery that sells custom cakes based on recipes passed down through generations. The goal of the brand is to capture the elegance, care, and whimsical nature that Kitty brings to her baking.
Design Challenges: The main challenge was honoring the bakery’s heritage and pride in their generational recipes while creating a clean visual identity that appeals to luxury clients. I needed to ensure the brand felt premium and professional, yet remained welcoming and whimsical.
Solution: I developed an identity that plays on the name by incorporating a minimal cat silhouette. For the typography, I paired an elegant script font for "Kitty’s" with a soft sans-serif for "Cakes." This combination establishes a balance between sophisticated elegance and a friendly, whimsical feel.
Result: For the final identity system, I created primary, secondary, and tertiary logos to ensure versatility. This allows the brand to function effectively across various formats. From physical signage within the bakery to social media platforms, while maintaining a cohesive visual language throughout.
